Tripian's B2B Travel
Insights Blog

Welcome, to our perspectives on AI-driven personalization, In-Destination revenue strategies and the evolving intersection of technology and the traveler experience.

The Platform Era in Travel:
Why Connectivity Determines Competitive Advantage

Enterprise OTAs and DMCs are losing between $8-15M annually to a problem hiding in plain sight: 44% of spontaneous in-destination…

How OTAs Become Travel Curators,
Not Just Booking Engines

The $253 Billion Personalization Gap Threatening Your Competitive Position Enterprise OTAs are bleeding revenue through a hole in their platform…

The Composable OTA Stack:
Why API-First Beats Monolithic Platforms

Your legacy booking platform processes millions of transactions annually, but it’s bleeding opportunity. Industry data reveals that 44% of spontaneous…

How Do I Maximize My Experiences
Marketplace Strategy?

How DMCs Can Fill Partner Coverage Gaps Without Operational Overhead The destination management industry faces a paradox: travelers increasingly demand…

What is Booking.com’s AI Trip Planner Strategy?

Competitive Intelligence for Mid-Market OTAs Booking.com’s AI Trip Planner represents more than a feature launch; it’s a strategic repositioning from…

The 3 Trillion Question
Your 2026 Roadmap Isn’t Answering

You’re Winning the Booking War But Losing the Revenue Battle Over 60% of travel budgets now flow to in-destination experiences…

Tripian's B2B Travel Insights Blog

The Platform Era in Travel: Why Connectivity Determines Competitive Advantage

How OTAs Become Travel Curators, Not Just Booking Engines

The Composable OTA Stack: Why API-First Beats Monolithic Platforms

How Do I Maximize My Experiences Marketplace Strategy?